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John McRae is a strategic and creative professional with 25 years and 1000 projects' worth of direct practical experience in sales & marketing across every market sector imaginable. As a consequence he is able to ‘ see your business through different eyes,' helping you to increase the chances of successfully connecting with your target audience.
He'll help you to explain to existing and potential customers, not only who you are , what you do , how and where you do it - but above all why you do it better than others in the marketplace. This is especially important if you are a start-up or small business.
John also lectures at business forums, universities to final year enterprise students and holds workshops for amongst others: Business Link. As he is listed on the North East of England Service Provider Register it may be possible, subject to status and funding availability, to access grant support for his services.
Although John's patch is North East England, for those out of that area, wherever you live you can still benefit from his vast experience by getting his latest book (with interactive website): ‘Ready Aim FIRE!' - See John's Book section of this website.
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