25 years and 1000 projects in the making and yours for just £10!
For such a small sum this genuinely could be the most important business investment decision you'll ever make. Primarily aimed at start-up, small and growing businesses, it is literally bursting with practical tips and advice that will help you to better connect with customers.
More customers, more sales, more profits… more often, is the books aim and the title: ‘Ready, Aim, FIRE!' is taken from the title of one of John's marketing talks, which over the years has come to characterise his approach to marketing.
For those who hate the thought of trudging through a ‘business text book', don't worry – this is a fast, humorous, thought provoking romp of a book, written in a down to earth punchy style, that hooks you from page 1. Along the way you will gain a fascinating insight into real solutions, to real problems, experienced by real companies – and importantly how you can apply them to your own business, whatever it is.
Typically of John McRae, it breaks new ground for a marketing book, by linking to an interactive website that will be live very soon to view: www.readyaimfire.biz . The book contains a password for the website and at points in the book where examples are given; readers can then view these by logging on.
It is a hugely motivational, perhaps even inspirational read and without doubt an absolute ‘must get' for anyone either already in business, or with ambitions to do so.
