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Testimonial 1
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John McRae has been advising H&L on its' marketing strategy for approximately 5 years. We have always found John's style to be direct and thorough and his attention to detail second to none. Something we have found very refreshing about John's approach to marketing is his desire to fully understand the nature of our business and to then identify our unique selling points, in order to concentrate our minds on developing our strategic marketing game plan. This has been especially helpful when, due to market conditions, we have had to change direction and needed assistance to re-focus our marketing to a new client base.
John's ‘marketing mind' has always been looking for new angles and approaches to successful marketing and we have benefited greatly from his years of experience in this field.
His insistence on thorough market research and advice on how to carry this out has been invaluable and has also helped us, ultimately, to save money by avoiding inappropriate or misdirected marketing. Also, his ability to ‘stand in the shoes' of a potential new client and ask questions from their perspective, has been incredibly helpful in determining the kind of research required, and the marketing angle we should adopt.
To complete the package, John also offers a design and print service including logos, stationery, marketing materials, display stands, and website design. Again we have benefited enormously from his input in this area in establishing a professional corporate image for the company and in attracting new clients.
His wealth of experience, professionalism, and ability to think outside the box, makes him a leading ‘guru' in the marketing field and we would have no hesitation recommending his services.
M. Loveday
Company Director
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