Saying you ‘must have a website' isn't enough – it is imperative to understand what part it will play in your overall marketing gameplan: how you will use it, how you will promote it, what intelligence you will gain from it and how you will use this to your advantage.
We all know just how important a business tool a website can be, yet few companies really capitalise on their (not insignificant) investment – so why not do this today instead of leaving it to your competitors to get an advantage.
Please note, John McRae does not offer actual design of websites, this he leaves to the more technically minded army of website designers out there. Instead John is more interested in seeing this valuable resource used as part of the overall strategic marketing gameplan. Therefore he can suggest appearance, content, promotion and how to use it to maximum effect. He is then very happy to work with or guide web designers in designing what you need to fulfill the strategy's requirements.
